Alfa Romeo has a rich, 100-year history begging to be told. With an audience of over 500,000 people and thousands of minute details and nuances of the brand, I developed an in-depth digital landscape to tell their story. From logo evolution, advertising, and star racers, everything viewers want to know about the history of Alfa Romeo is available in an easily absorbable format. Two looping 42" monitors tell the brand’s history alongside five historical Alfa Romeo vehicles from the last century. This was displayed at the 2015 North American International Auto Show, the Chicago Auto Show, the New York Auto Show and is constantly updated as Alfa Romeo continues to make history. Selected elements are shown below.
Agency: George P. Johnson